Marketing & Program Coordinator

Who you are:                             

• You are a leader, relationship builder, communicator, and event planner – coordinating, planning, and executing programming that is educational, entertaining, and enriching for our adult patrons and the greater Sedona community.
• You are a community-oriented professional who is enthusiastic about promoting the library to a broader audience.
• You are actively engaged with new technologies and modes of communication.
• You cultivate relationships in our community and region to gain valuable insights into the needs of our patrons and community, along with programming connections.
• You show a broad understanding of, and demonstrate support for, diversity, equality, and equity for everyone in the community.
• You possess an aptitude to skillfully manage grants and projects; are confident in collaborating with others; enjoy direct public service to a diverse population; and have a firm grasp of current and emerging library trends.

What you’ll do:

• Plan, develop, market, and implement programs, presentations, workshops, and participatory experiences for our adult patrons.
• Plan, develop, coordinate, and implement marketing campaigns using various strategies and methods, including print and social media, to market library events, programs, and services to a broad audience.
• Work collaboratively with the Development Director and other Library staff to design marketing materials and campaigns, generate program ideas, and coordinate the development of high quality press releases, promotional materials, and brochures appropriate to promote library events and services.
• Manage the Library’s events calendar and booking of Library meeting rooms.
• Manage the presentation of programs and collect data to prepare reports; maintain program/project records and statistical information, and evaluate results to develop your observations and understanding of community needs into effective and relevant library services and programs.
• Work with other Library staff to seek outside sources of funding to sustain a high level of programming, such as exploring partnerships with other organizations in our service area, and grant sources.
• Work all front-facing areas of the library with proficiency, and provide excellent customer service throughout.
• Assist patrons in the circulation of library materials, user registration, holds, interlibrary loans, and fines.
• Provide readers’ advisory and reference services to library users (in-person and virtually).
• Assist and instruct patrons in the use of the library catalog, services, and resources.
• May participate in collection management and maintenance of a diverse collection in multiple formats that addresses the needs of adults in accordance with the library’s collection policy. May have a specific assignment within the collection as assigned by the Assistant Director.
• Attend staff meetings and other meetings and trainings as directed to keep current with event planning, program planning, and library trends.
• Stay current with trends in adult materials and resources, library services, and issues affecting adult patrons.
• May perform opening and closing procedures.
• Work with building maintenance staff and program volunteers to ensure proper set-up, opening, closing, and reporting for all programs.

• Build connections and collaborations in the community with other non-profits and businesses. Represent the library through community involvement and networking events.
• Assist in website maintenance and create web content.

• Communicate the value of the library to the community.
• Know and practice ALA’s Code of Ethics.

Knowledge, Skill, Qualifications and Experience for this Position:

• Master's Degree in Library Science or Library Information Services from an accredited graduate school of Librarianship, or a Bachelor’s Degree in a related field from an accredited college or university with an equivalent combination of training and experience.
• Strong, effective communicator, both verbally and in written communications for administrative and presentation purposes.
• Knowledge, or desire to gain knowledge, of the community to maximize opportunities for marketing and promotion of the Library.
• Experience in the development, implementation, and management of adult programs.
• Familiarity and skill with the tools of the trade in marketing, including PR, written communication, social media, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.

Please email resume & cover letter to: [email protected].